Difference between CMA, CPA and CIA Courses in Accounting and Auditing

What is Course CMA? CMA is one of the highest levels of certification course in Management Accounting. This certification course is awarded by the Institute of Management Accountants (IMA) USA, which is recognized worldwide. The abbreviation, of course, CMA is Certified Management Accountant. The CMA USA examination is completely computerized. This certification exam can be […]

Careers in Digital Marketing

About Digital Marketing Digital Marketing is the marketing of products or services using Electronic Media, mainly through online or Internet, also includes Mobile Phones, Display Advertising, and any other Digital Medium. It uses Digital Channels to reach Consumers or Customers. The main key objective is to promote brands through various forms of Digital Media. It […]

5 reasons why Digital Marketing is important in today’s business?

Why Digital Marketing is important in today’s business? Digital marketing is certainly one of the main key factors in business world today, as it is quite different from Traditional marketing. It makes and uses those strategic plans and become involved in attracting customers with driving brand conversation on numerous digital channels ranging from email to […]


There are many ways to promote a website among them we have picked the basic ways or you can say steps which are essential and easy to apply. SEARCH ENGINE OPTIMIZATION (SEO) Search engine optimization is the easiest way to promote your website. It is is a methodology of strategies, techniques and tactics used to […]

5 reasons why Accounting and Auditing is important in today’s business?

Importance of Accounting in today’s business For recording Financial Transactions in a business, accounting is most important. The financial stability of any business cannot be stated without accounting. Accounting plays a vital and crucial role in preparing accurate financial statements. The basic purpose of accounting is to provide help and assistance to stakeholders and to […]

CMAs role in an Organization as a CFO

The CMAs (Cost Accountants/Certified Management Accountants) play a major role in any organization. The course content for CMA qualification along with practical experience ideally equips a CMA to successfully play the role of a Chief Financial Officer (CFO) in an Organization. Fact is that the CFO’s are responsible for too many things in an organization. […]

Career Development & Robust Leadership – Key to Employee Retention

A mere 31% of business leaders discuss about career development with their employees. This is the findings in Australia. The scenario will be even worse in UAE and the Gulf, though no official statistics are available. However it is common knowledge, except certain top multinational and very large local companies, training and career development programs […]

How to get rid of Stress at work- (not just manage it)

In 2009 a shocking news was Ranjan Das, CEO  & MD of SAP India died suddenly after coming back from his gym routine. Ranjan was a health freak. He ate right, jogged and worked out daily. He had no bad habits like drinking or smoking. He was very ambitious, and always believed that four hours […]

The functions of Certified Internal Auditor

About Certified Internal Auditor The short form of Certified Internal Auditor is “CIA.” Internal Auditors those who are Financial Professionals conduct Internal Audits, Test Internal Financial Control and develop Financial Procedures for Business. The Certified Internal Auditor title is awarded by the (IIA) and is the only such achievement that is accepted globally. CIA credential […]

The Advantages of a Career in Accounting

What is Accounting? Accounting is a systematic way of recording Financial Transactions pertaining to a Business, prepares and checks Financial Statements with taxes and other budgetary records. This is also a process of Identifying Verifying Storing Measuring Retrieving Classifying Summarizing Communicating Financial Information It actually shows Profit, Loss, Value and Nature of the business for […]