3 WAYS OF OPTIMIZING YOUR WEBSITE

There are many ways to promote a website among them we have picked the basic ways or you can say steps which are essential and easy to apply.

  1. SEARCH ENGINE OPTIMIZATION (SEO)

Search engine optimization is the easiest way to promote your website. It is is a methodology of strategies, techniques and tactics used to increase the amount of viewers to your website by obtaining a high-ranking placement in the search results page of a search engine. SEO helps in broadening your websites visibility across the web which helps with your sales conversion. Digital marketing includes different ways of promoting business products and services through display ads, social media, content marketing etc. and for the best implementation of these ways of promotion SEO plays an important role.

STATISTICS OF SEARCH ENGINE OPTIMIZATION

  • 93% of online experiences begin with a search engine which is a big percentage and can effectively help in growing a website.
  • Google at present holds 3%of total search engine market share.
  • 57% of Business to business marketers stated that SEO generates more leads than any other marketing initiative till now as a result a very big marketing place.
  • Among the total peoples who visits to a search engine,81% of people perform some type of online research before making a large purchase and if your website shows him the desired product or service which he or she is willing to buy then you will grow in your business.
  • An average algorithm shows that 47% of customers view 3-5 pieces of content created by a company before talking to a salesperson from the seller company.
  • Almost 72% of digital marketers describe content creation as their most effective Search engine optimization tactic.
  • 75% of people never scroll past the first page of search engines which is a big amount of number.
  • 61% of internet users do research on a product online before making a purchase so make a good advertisement with Google adwords and don’t forget to update the website properly.
  • The average first-page result on Google consists of 1890 words so make a good description of the website and give a Meta description.

 BENEFITS OF USING SEO

  • SEO Attracts and connects with a large numbers of customers via website which promotes your website effectively.
  • By using search engine optimization you can reach at mobile users also.
  • SEO helps in increasing local visibility and opens a way for easy KPI tracking.
  • Your website can Achieve better conversion rates .
  • Build brand awareness through better rankings.
  • Search engine optimization boosts the traffic of the particular website.
  • Free to use and operate.

For any further help in SEO click on the link and take Digital marketing course exclusively from DELPHI STAR TRAINING CENTRE http://edudelphi.com/ae/digital-marketing-course-dubai/

  1. SOCIAL MEDIA.

It’s 2018 and social media is growing at warp speed. With more and more people joining social media sites and using them regularly, the social media industry is bound to become bigger in the coming years. It’s booming like never. Social media plays a vital role in promoting a website because everything goes viral on social networks in just seconds. The whole world can view the advertisement on their devices. Also a person gets attracted with colorful articles which came in between their news feed or in home page of their social networking application. As a result increasing the number of customers to your web page and hence those who are interested can make a query.Social media does, in fact, help get the word out about your business. But even more important than the exposure, it provides you with the opportunity to grow relationships with your target audience. You can track your live viewers and also send them emails and SMS once they make a query.

  Facebook is getting popular day by day as a result a big social media platform which influences people very much by sponsored advertisements which are shown on intervals or in middle of the news feed. Pages may be created in Facebook where you can post images, videos of your products and services. With over 150 million active users, and 50% of all users logging into Google Plus daily, Google Plus is a social network you can’t ignore if you want to grow and promote your website and your product and service.

Instagram helps very much in promoting a brand by few easy steps and formulas. Take advantage of free Instagram tools. Cross promote Instagram posts. Don’t overwhelm your audience. Interact with followers to spark growth. Create an interactive hash tag. Repurpose content from other relevant accounts. Use creativity to connect with your audience.  Now days, everybody needs a smartphone and thus from that they are connected to the whole world like LINKEDIN, Viralheat and many more social networking websites as a result sharing posts of the product and services on these networks will promote the website effectively. All social networks listed above have a different purpose, but they have one thing in common: they make your social media campaign much more effective. They will help you save time while promoting your website in the best way possible.

3. Advertise your website to people.

When it comes to advertise your website to people then GOOGLE ADWORDS play the major role which is the best way to promote your website to the real world.  AdWords is Google’s online advertising platform that helps businesses display ads on Google and its advertising network.  With Google AdWords, you create ads for your business and choose when your ads will appear on the Google network. The main concept behind AdWords is keywords. When you create an ad, you select the keywords you want to target. These keywords are what triggers Google to display your ad when someone submits a search on Google.

Thus ADWARDS is the biggest network for establishing a strong website, and effectively promotes your website thus increases the sale of your product and services and increases the number of leads. Email marketing is an essential tool for promoting a website. The most popular form of email marketing is the email newsletter.  Permission based email marketing  also includes special email promotions, daily deals emails, solo blasts, advertising, follow up sequences and autoresponders, email courses. You can send them email notifications once they input their email id in your website and hence can help a lot.

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