Digital Marketing Course

Digital Marketing is the latest and most Booming Industry around the World. With Billions of People Online from around every corner of the world has made Digital Media, a must have Communication and Marketing Medium. Almost every Small, Medium Business or even Large Enterprises are investing significant amount in Advertising Digitally.
Our Digital Marketing Course has been designed to meet the expanding needs of “Today’s Marketeers”who are skilled in the utilization of a Unique Blend of Technology, Social Media Channels & Business.

What is Digital Marketing?

Digital Marketing can be defined as an Approach, a Strategy, or a Branding and Marketing exercise using Digital or Online Platforms. Digital Marketing or Online Marketing is the method of promoting your Brand, Product or Service through Online Mediums and Social Media Channels. Digital Marketing is the most widespread, interactive and essential of all Modern Marketing Tools. Any effective Marketing Campaign today have to include them in its strategy.

Digital Marketing includes many advertising channels including SEO or Search Engine Optimization, Email Marketing, Social Media Marketing, PPC Advertising or Search Engine Marketing, Display Advertisements, Mobile Marketing etc.

Who can Join our Digital Marketing Course?

There is no as such restrictions or prerequisites to join our Digital Marketing Training Program, but participants should have basic skills in Marketing, Computer and Internet Browsing.
We get participants from freshers to highly Experienced Professionals, basically from students starting their career to professionals working in MNCs, everybody wants to specialize in most evolving Digital Marketing Training.

Career options after our Digital Marketing Course

Professionals after attending our Digital Marketing Training can opt for any of this Digital Marketing Positions.

 Digital Marketing Manager

 SEO Manager

 SEM Specialist

 Digital Sales Executive

 They can also participate in any existing Digital Marketing Campaign.

Professionals with their newly gained skills in Social MediaEmail MarketingWeb Analytics etc, can also work as a Freelancer or Support your own Business. The Salary Packages depends on the Industry and Companies.

“Digital Marketing Advertising spent has exponentially increasing by 32% annually”

Our Digital Marketing Course Details

Our Digital Marketing Training Program is a 4 days classroom as well as Online Training Program conducted on both weekends and weekdays to suit the requirement of our participant. We cover all Aspects, Tools & Techniques of Digital Marketing in our Course. We start with basics like Website Planning, Introduction to channels of Digital Marketing etc, and then move to Advanced Traffic Generation Tools, Mediums of Digital Marketing and lot more. We also walk you through the most Advanced Conversion Optimization, Email Marketing, Video Marketing, Mobile Marketing Techniques of Digital Marketing.

Topics Covered in our Digital Marketing Course

Basics of Digital Marketing

In this module we introduce you with all the different mediums or ways of doing Digital marketing. Digital Marketing is more customer oriented than the traditional medium of marketing, so it is very much required to understand that how the expectations of customers are changing online.

 Introduction to Different Digital Mediums & Channels

 Difference between Digital Marketing & traditional Marketing

 Major Benefits of Digital marketing

 Understanding the Online Marketing Funnel & Customer lifecycle

 Website Planning & Development

Google Analytics

Analytics is the best aspect of Digital marketing, it gives you clear view of whats happening on your website in the real-time. Just imagine if you can analyze the performance of all your digital marketing activities and tweak them to perform better, isn’t that wonderful. It saves your money as well as helps you perform better in the Digital world.

analytics Introduction to Google Analytics

 Know your traffic sources & performance

 Understanding your audience & their behavior

 Setting up Dashboards

 Data Segmentation

 Setting up Goals & Measuring Conversions

SEO or Search Engine Optimization

SEO or Search engine optimization is the technique of ranking higher in Google Search or any other search engines for any specific query. Suppose somebody searches for the “Best Indian restaurant in Dubai” and your restaurant being one of the best restaurants is not found on the 1st page, you can be missing a significant number of customers. SEO is the technique to tweak your website according to the search engine algorithms and ranks you better than your competition.

 Introduction to SEO – Search Engine Optimization

 Finding relevant keywords or keyword research

 On page and Off page Optimization techniques

 Planning & monitoring the SEO process

 SEO Tools- Google Webmaster, Google Analytics for SEO, Yoast SEO for WordPress.

google search

Search Engine Marketing or PPC Advertising

googleads Introduction to PPC Campaigns

 Ad Networks – Google Ads

 Search Campaigns

 Digital Display Campaigning

 Re-Marketing Display Ads

 Tracking & Measuring ROI of Search Advertising

Social Media Marketing

Social Media is the most widespread medium of communication now a days. People tend to interact and spend more time on the Social Media than televisions or radio channels. Thus for any established brand it has become compulsory to build a solid presence on the Social Media Channels.

googleads Different Social Media Platforms

 Social Media Advertising

 Facebook Marketing & Ads

 LinkedIn Marketing & Ads

 Twitter Marketing

  Video Marketing or Youtube Marketing

  Google+ & Places

Email Marketing

There is myth that email marketing doesn’t works that well now a days due to spam. But still statistics clearly indicates that Email Marketing has got the highest return on investment among all the Digital marketing channels if done in the right way. Beware if you are spamming or doing emails in the wrong way you can be seriously penalized.

email-marketing Email Marketing Orientation

 Designing Emails that work

 List Segmentation

 Opt in Subscribers Management

 Analytics & Metrics

 CAN SPAM Act

Advanced Tools & Techniques

We provide different mode of digital marketing training as per the convenience of professionals and trainers viz.

 Blogging & Content Marketing

 Ecommerce Marketing and Affiliate Marketing

 Going Mobile and Competitor Benchmarking

 Making your Web mobile friendly

 Boundary Spanning Competitors

 SEO/SEM Benchmarking tools

FAQs

Frequently asked questions about our Digital Marketing Course

Who are the Trainers?

Our trainers are Google Certified Industry Experts with more than 5 years of domain experience.

How does the make-up session work for those who miss classes?

A student may miss not more than the three first classes of the batch he/she wishes to enroll for. Make-up sessions will be provided for all missed classes.

What course material will be provided?

You will be provided with presentation, case studies and dashboard guides to most of the tools used in our Digital marketing Course.

If I cancel my enrollment, Will I get the Refund?

If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within 48 hours of initial registration. Please make a note that refunds will be processed within 30 days of prior request.

Post Course support by Delphi?

Delphi provides you support through discussion forum and email till six months after your Digital Marketing course completion with us.

How the Digital Marketing classes are conducted?

We provide different mode of digital marketing training as per the convenience of professionals and trainers viz.

 Classroom Training (Regular and Fastrack)

 Live Instructor Led Online Training (Online)

 VIDEO Training (Online)

Are the classes conducted via LiVE Online Streaming?

All the training sessions are LIVE Online Streaming using through Live meeting software, thus promoting one-on-one trainer student Interaction.